It is well known that Optical Sorter now play a key role in processing rice. It ensures high quality and security of rice to meet the increasing demands for healthy food. But, optical sorter machines were still not yet popular 15 years ago when the story we are going to tell happened.
In 2003, Wen Liang, the general manager of a rice plant in Hunan province, China, was seen to take huge risks to buy a rice optical sorter from Zhongke which cost him over 600,000 RMB. For this, his wife almost got divorced after quarreling furiously because she thought it was much risky. But, Mr Liang strongly believed that rice optical sorters were expected to be an indispensable part of rice processing and the profits were to be considerable. Then, he made his decision although he was under big pressure.
It was obviously that rice quality was enhanced a lot after optical sorting, which bring higher quality of rice and more profits. More importantly, his wife changed attitude and gave him full support. Their plant had experienced a rapid growth since then, and they kept purchasing rice sorters from Zhongke, totally 30 machines till 2018.
It can be clearly seen that companies that keep pursuing for high quality of products will make large profits in the long run. That is why Zhongke's optical sorter businesses are booming regardless of in domestic market or in overseas market. High quality and customer-oriented service are what Zhongke sticks to.
These pictures is from Mr Liang's new rice plant.